Most kids set up lemonade stands on sweltering summer days, but eight‑year‑old Seth Parker of Brigham City, Utah, chose a different path—an “ICE COLD BEER” stand. Naturally, his neighborhood did a double take and a few concerned residents even called the police, imagining a boy hawking real beer on the streets.
When officers arrived, they discovered the delightful twist: Seth was selling only root beer. The word “root” was discreetly stenciled above “BEER,” turning what looked like a scandal into a clever marketing stunt. The Brigham City Police Department shared the story on Facebook with a wry smile: “Yep, he’s selling beer… ROOT BEER, that is.”
Rather than scolding him, the officers posed for pictures with Seth under his famous sign, and the young entrepreneur’s stand quickly went viral. Alexis Parker, his proud mother, says he sold out in mere hours, leaving eager customers thirsty for more. Passersby laughed and snapped photos as Seth cheerfully collected quarters, his bold branding turning an ordinary summer afternoon into a moment of community fun.
One amused neighbor joked online that next time Seth might want to make the “root” a bit more obvious—but none begrudged the harmless prank. Instead, they cheered on his ingenuity and youthful confidence. His simple twist on a time‑honored tradition became an instant reminder that creativity and a sense of humor can turn even the smallest venture into something memorable.
As summer rolls on, everyone’s wondering what clever idea Seth will dream up next. If his “ICE COLD BEER” stand is any indication, this bright young mind has only just begun to make waves in his hometown—and beyond.